Mike Cooper, CEO, DOmedia argues that AI, like all new industries, needs some form of consolidation to deliver on its potential
The campaign featured striking 3D anamorphic content, apart from traditional and DOOH displays
Adam Whitford, CEO, Civic Outdoor, Australia portrays the pervasive Indian culture writ large on the OOH canvas in the city
The brand has unveiled a massive OOH campaign
Abhinav Iyer, Sr General Manager - Marketing & Strategy, Muthoot Finance in an interview with Rajiv Raghunath. Edited excerpts
The Brand Sigma executes the campaign
As the Brihanmumbai Municipal Corporation (BMC) wraps up its feedback phase on the new draft Out-of-Home (OOH) advertising policy, key industry players share their insights on...
The campaign is employed across Mumbai, Delhi, Bangalore and Gurugram
This campaign was executed by Avenir Brand connect and Times OOH
The out of home campaign has eye-catching adverts strategically placed in high footfall retail destinations
