‘OOH should give brands innovative, iconic, interesting experience’
‘Exclusive rights, metrics, RoI vital to OOH’s competitiveness’
The bus transport body is phasing out advertising on the glass panels owing to complaints from passengers, sees significant non-fare revenue loss
The Wi-Fi enabled bus shelter at Sector 18 Noida was launched in conjunction with the telecom regulator and Government’s initiative to set up hotspot Wi-Fi networks...
The award has been conferred upon the Jalandhar-based media owning firm for its marketing achievements; Creative Designers resolves to raise its performance benchmarks to compete more...
The Metro stations were plastered with the move promo, wherein all kinds of media was used – from digital and static formats to ambient media. The...
The decision has been taken against mammoth temporary political structures put up on the roads that pose a hazard to moving traffic and pedestrians; no challenges...
‘DTC bus is the oldest advertising format in Delhi NCR’
‘DMRC has made a paradigm shift in its advertising business approach’
Media owners assert that urban conglomerates like Pune & Vashi in the Navi Mumbai suburbs have the potential of offering attractive OOH avenues as the cities...
