As the Brihanmumbai Municipal Corporation (BMC) wraps up its feedback phase on the new draft Out-of-Home (OOH) advertising policy, key industry players share their insights on...
The Brihanmumbai Municipal Corporation unveils stringent guidelines for OOH and DOOH advertisements, incorporating specific regulations for political campaigns ahead of Maharashtra's state elections.
MeraHoardings run multi-format OOH campaign
Media owners highlight the need for regulations that align with global standards and prioritise safety and sustainability.
The policy will be unveiled after the code of conduct for the Mumbai legislative council polls will end.
Hoardings in the 20-minute area will be brought down, says report.
Prashantkumar A Jaiswal, Director, CivilTech India, Nashik highlights the factors that are paramount for ensuring the structural stability of hoardings.
The entire campaign is designed to ensure maximum visibility, resonating deeply and generating awareness with audiences nationwide.
Decks being cleared for return of billboards in areas under BBMP jurisdiction
Plan for QR placement on media for obtaining site specific details