Inbound tourism will be a growth lever for ad business
Mindwave Media recently conducted a bus campaign called the ‘ICAI MSME Yatra’ for the Institute of Chartered Accountants of India (ICAI) with the ICAI bus travelling...
Elections to be conducted on Dec 4
The non-fare revenue opportunity will help Namma Metro to bridge its overall revenue shortfall to an extent
Media4Growth reached out to leading OOH company Prakash Arts to get their take on the ban on flex by the AP government. H V Surendranath, COO...
The ban applies to both manufacturing and use of plastic flex within AP and it remains to be seen how this will impact the OOH industry...
These developments could catapult transit media business to a higher plane
Revolt plans to triple the size of their DOOH network—by the end of this year.
Aman Nanda highlights the transformative change that digital billboards bring about in a city
The company's association with the 16th Outdoor Advertising Convention (OAC) to be held on August 17-18 at The Westin Mumbai Powai Lake, is particularly relevant given...