He highlighted the significant transformation in OOH, from hand-printed billboards to the growing prominence of Digital Out-of-Home (DOOH), which now holds a double-digit share of the...
A recent report by EY analyzing the Indian Out-of-Home (OOH) advertising sector says the share of Digital OOH (DOOH) out of the total OOH revenues is...
The partnership will see Limited Space exclusively manage a large-scale rollout of digital media assets across 50 UK schemes in the L&G portfolio and includes 107...
Digital formats push OOH advertising to record highs, with transit and cinema placements leading the charge
The campaign is executed by The Local Talk
Matthew Dearden, Founder & CEO, Alight Media, a company that has grown to be the fourth largest DOOH screen operator in terms of both audience and...
Kunal Gurnani shares insights on the growth, challenges, and future potential of DOOH in India's evolving advertising landscape.
This partnership further cements DoohClick’s growth in the South African market, where the platform is already trusted by major OOH operators including Tractor Outdoor, Kena Outdoor,...
With a clever twist, each billboard ends with the tantalizing line, “ikea.india is typing...,” leaving viewers anticipating the brand's next move.
The contract is for a period of 5 years