From audience measurement and role of technology, to leveraging creativity and enhancing the competitive quotient of OOH, the second and concluding day of OAC 2022 set...
Showcase Shelters provide immersive, tailored advertising experiences that engage consumers at eye level with creative brand presentations and an array of engagement opportunities, including activating via...
Top advertising brands include Haier, Chola-MS, ESAF Bank, ChinGari, StoryTel, IDBI, Shield 30, Vodafone Idea, among others
Moving Walls cites how the synergy has worked well for different brand campaigns
Van Heusen activates customer engagement at Mumbai Airport
The brand was able to spread awareness about their category as well as educate travellers about their affordable trendy outerwear
This year ACEF received over 730 entries from 200 companies out of which the outdoor concessionaires were awarded in 7 different categories
Matching music and mood- Spotify’s new campaign is hyper – localised for better audience engagement
Engagement, data & uniformity must for transit growth: Deepak Saluja
Deepak Saluja, Executive VP- Marketing, UTI highlighted the factors that could drive higher adoption of transit medium at the 1st Transit Media Talks Conference held in...
