reo is expanding its offering to capitalise on Australia’s booming retail media category which PwC estimates will hit $2.6 billion by 2026.
Rahul Shyokand and Dev Kartik Agarwal, co-founders of Wilyer share their inputs on the importance of digital signage software
UK media owner acquires 595 new classic 48-sheet roadside billboards, ratcheting its total estate from 580 to 1,175
Praveen Vadhera, CEO of the Indian Outdoor Advertising Association (IOAA), raises strong concerns over the Brihanmumbai Municipal Corporation’s (BMC) draft policy on outdoor advertising.
Nirdesh Tyagi, Director, A-Digital Screen India (ADSi) shares his insights on customisation in the LED industry
The campaign featured striking 3D anamorphic content, apart from traditional and DOOH displays
Adam Whitford, CEO, Civic Outdoor, Australia portrays the pervasive Indian culture writ large on the OOH canvas in the city
Abhinav Iyer, Sr General Manager - Marketing & Strategy, Muthoot Finance in an interview with Rajiv Raghunath. Edited excerpts
This campaign was executed by Avenir Brand connect and Times OOH
The out of home campaign has eye-catching adverts strategically placed in high footfall retail destinations
