Shriranga Sudhakar, Managing Director, Vyoma, talks about the company’s rise as a dominant DOOH media player in the Railways sector, and the plans for the future....
S Kumar, MD of Srishti says the company sees immense scope in developing and promoting DOOH media assets
Outmoded advertising policy cited as a key reason for mushrooming of unauthorised media in Kolhapur
The findings come out of a study conducted by MAGNA Intelligence in partnership with IPG Mediabrands’ OOH specialist agency Rapport. The report, is based on an...
The dynamic digital screens display a beautiful underwater scene full of colour and natural motion, featuring a fashionable cuttlefish
Increasing use of digital signages in OOH advertising is one of the key contributing factors
The tactical campaign was executed using a mix of digital screens, video wall, and conveyor belt scrollers
The Data Management Platform will integrate into Cadreon which is IPG Mediabrands’ existing real-time marketing and programmatic buying unit.
The brand has tied up with Havas Media to launch their first-ever 360-degree advertising campaign across mediums.
The luxury mall located in Bengaluru houses a mix of highly sophisticated digital and static media, providing an uncluttered environment for brand advertising
