The campaign in partnership with MyHoardings involved more than 150 Ola/Uber cabs and 25+ number of ASTC buses in Guwahati & Shillong.
OpenRTB is the industry-standard protocol for the buying and selling of ad inventory across the programmatic landscape.
Sanket Rambhia, MD and CEO, Xtreme Media Solutions, a leading provider of digital display solutions, tells Media4growth, how DOOH can make a difference to OOH in...
Kanye West music launches are often preceded by chaotic and brilliant marketing campaigns; Supernova is cut out for delivering the big impact for such a campaign.
The deal will allow clients of GroupM agencies (Mindshare, MediaCom, Wavemaker, Essence and m/SIX) and their outcome media specialist, Xaxis to programmatically activate digital OOH inventory...
Outreach Advertising partnered with ILS Hospital in Agartala to launch a hard-to-miss vaccination campaign using bus shelter media
Advertisers can efficiently engage shoppers with relevant messages from their daily commute to shopping and dining.
The tie-up will enable MyHoardings to help their clients in designing proposal and strategy as per their targeted needs, and provide real-time tracking and metrics to...
Rachana Lokhande - Advisor to Board of IOAA, Business Strategist, Consultant digital Media Services, Schindler AG, and Satyen Sharma - Head Ormax OHM, Ormax Media, spoke...
Arijit Chakrabarti, Associate Vice President - National Head - Strategy & Creative - GroupM, presented his session on ‘Exploring New Business Models’ at the Quividi India...
