Addressing the International OOH Congress in St Petersburg, Annie Rickard, ex-Global President, Posterscope asserted that “if OOH does not grow”, it would be because the industry...
The brand will leverage the alliance through in-stadia branding and on ground activations
The co-branding has been temporarily removed until the size of the disclaimer related to the co-branding has been decided upon
Designed by Zaha Hadid Design, the landmark is set of to redefine the design language of billboards –creating a new platform for brand messaging to a...
The rural market provides 41% of revenues in the consumer goods segment, challenges notwithstanding; on-ground activities drive Britannia’s sales growth in rural markets
Tom Goddard, President, FEPE International and Chairman, Ocean Outdoor, UK advocated greater use of streaming content, interactive technologies and the like to drive deeper OOH audience...
Rural India contributes 47% of total NDP, 71% of the total workforce, 40-45% of FMCG sales and 45% of telecom revenues
The all new Panasonic series of Professional display monitors and 4k video wall is a fine blend of integrated display solutions, coupled with high quality viewing...
In Bengaluru, there is seemingly a surge in demand for the formats that are untouched by the ban – namely, transit media that includes airport media,...
Introline The new 360 degree campaign ‘Sau mein se sava sau’ promotes the new class leading features of Activa 125 while leveraging the trust & legacy...