“This new partnership has further opened up our programmatic inventory to the rest of the world,†says Sean Gadsby, Head of Programmatic, BackLite Media
A gigantic Basset Hound-themed van circled the streets of Gurugram capturing eye-balls, leaving a trail of smiles and wonder
The campaign debuted with a 10-minute takeover of the Piccadilly Lights, using Ocean’s DeepScreen OOH activation to create a delightful, bespoke 3D story
Under the Drops in the Ocean programme, 2% of the Group’s annual reported UK revenue goes to environmental charities in the form of advertising value across...
Over the coming months, Coles will migrate approximately 600 panels onto the Broadsign platform
Stellar Experience to manage and operate the advertising spaces at LTA-owned bus and taxi shelters as well as designated pedestrian infrastructure, with an option to extend...
Global adtech group Moving Walls, whose 'Moving Audiences' software is used by advertisers and agencies to plan, buy and measure OOH media, will be among the...
Posterscope India rolls out the campaign, seizing the spotlight during the ICC Cricket World Cup
WOO APAC Forum featured a power-packed panel headed by Charles Parry-Okeden, CEO, ECN with discussants -- Andy Hamblin - CRO, LDSK; Franck Vidal, Director, Southeast Asia...
Gregory Fournier, General Manager, The Trade Desk spoke on programmatic advertising & omnichannel marketing
