The Out-of-Home platform is social and perhaps the oldest form of social media, say Santosh Padhi & Emmanuel Upputuru
Session was moderated by Sam Balsara, Chairman & MD, Madison World, and addressed by Alok Jalan, Managing Director, Laqshya Media Group, Bhavana Mittal, Head of Media,...
The agency has set out to provide integrated OOH, BTL and Design solutions and services to an array of clients across all markets
The 21-days campaign has been executed in Delhi, Mumbai, Bangalore, Pune, Hyderabad, Kolkata and Kochi
Manu Seth, Marketing Director, HTC India; Sharat Sharma, Director Operations, Delhi Metro Rail Corporation; Sunder Hemrajani, Managing Director, Times Innovative Media; Siddharth Subramaniam, Principal Manager, Media,...
The agency is also expected to sign an agreement with Assam State Transport Corporation for sole advertising rights at ISBT, Guwahati
Ruchita Sharma, Head - Marketing Operations & Communications, Swarovski India, Arun Marc D'Silva, Managing Director, Retail Interface, and Arif Saleem Padiath, Senior Business Manager, Zoya Titan...
The OOH firms used a variety of OOH media to target male consumers
The OOH firm used mainly large formats for the 30-day campaign
Agency officials urged DOAA to look into the issue of payment delays from clients
