The campaign was writ large on the conventional OOH formats and was augmented with innovations at transit consumer touchpoints like the airport, bqs and auto stands
Following the Rs 450 crore Mondelez India traditional media duties shifting from Carat India to GroupM’s media agency Wavemaker, there is some speculation going on as...
The energy drink brand reaches out to the working population through an innovative campaign executed by Jagran Engage
The 14-day campaign, executed by Posterscope India, was writ large on billboards, bus shelters, Metro pillars and gantries
The OOH campaign reinforces American Express’ positioning at the intersection of people’s business & lifestyle
The energy drink brand reaches out to the working population through an innovative campaign executed by Jagran Engage
Executed by Street Talk, the objective of the innovation was to spread the message that “You can’t guzzle a hot drink, it has to be taken...
TagTalk has partnered Vivo India in launching an integrated Vivo brand campaign on its social network TV that engages a large number of hyper-connected young consumers
L V Krishnan, CEO of TAM Research urges OOH industry to begin the measurement project at one location with the help of street cameras and AI...
The BTL activity, planned and executed by Vritti imedia, centred on sensitising the target audience on women’s menstrual hygiene, which is the core of the movie
