Spread across 12 cities, the month-long campaign has been executed in print, digital, alternative and outdoor media
Jean- Christophe Conti, CEO of VIOOH drove home the significance of programmatic OOH and the future of DOOH at the 60th FEPE International Congress
While the industry’s share of ad spends at 6.7% has not declined, as has been the case with print and television, there is scope for increasing...
Stephen Whyte, Global President of Posterscope, explains the advantages of dynamic content in the OOH medium
Executed by Brand Blitz Event Management, the campaign targets the IT and corporate crowd in Chennai.
The agency bagged the account following a multi-agency pitch
No vote, no choice - McDonald’s social campaign
The initiative has been conceptualized and executed by the DDB Mudra Group to urge first time voters to vote
To get closer to its core TG, the brand is bringing in attractions like larger-than-life sized figurines of favourite Avengers such as the Incredible Hulk, Ironman,...
As per the strategic partnership, both the OOH firms will share their marketing rights on the digital screens installed by PlayAds
