Brands need to think beyond vanilla outdoors to connect with audiences, says Ammar Millwala as he looks forward to the OAA 2024 judging.
Brands of all hues adorn the large formats
“The OOH Advertising Awards (OAA) continue to play a vital role in highlighting and celebrating outstanding work within the Indian OOH industry,” says Shwetal Basu
Old Mout Cider is the launch partner
Government push on infrastructure and urbanisation will boost OOH inventory especially premium formats
OAC 2024 will be organised at Hilton Garden Inn, Embassy Manyata Business Park in Bengaluru on July 26-27.
India among the most dynamic ad markets this year
Ashish Mishra will be sharing his perspectives on the theme: ‘Can OOH perform at every stage of the marketing funnel?’
“The OAA provides a valuable opportunity for industry professionals, agencies, and brands to showcase their best work and gain recognition for their efforts,” says Ambika Mehrotra
With over 12 years of experience across FMCG, IT and e-commerce sectors, Saumil has held key roles at esteemed companies such as Infosys, Colgate and Pharmeasy