The way forward for the outdoor industry would be moving from static to engaging, while making the media more dynamic, topical and bringing out brand's promise
With more megacities evolving in APAC and increased commute time, Irene Revilla, SVP Strategic Development, Posterscope - China gives more insight on how Transit Media can...
The 9th edition of OAC 2013, a two-day event for the outdoor advertising fraternity was inaugurated at the Grand Hyatt, Goa.
In order to promote the brand Everyuth Menz, DDB MudraMax organized unique consumer activation program"Play out of your skin across different cities.
Madison would be responsible for the entire media mandate for all Raymond group brands, including Digital and OOH.
With the new OOH media creative and innovation arm, RoshanSpace aims to offer unique individuality and clutter breaking perspective for its clientele.
How do brands leverage the OOH medium? With only the briefs or are they really play their part in OOH industry. Get the answers from brands...
For a period of 11 years, the contract covers more than 660 display sites ranging from billboards around terminals, static and digital sites within the terminal...
The agency has brought in Anupama Ramaswamy and Simran Sahni as Group Creative Directors to add firepower to recent expansion in creative & digital.
The third in the series of the International Advertising Association (IAA) India Chapter's industry-defining debates hosted in Gurgaon recently presented by the Dainik Bhaskar Group revolved...