Digital as a buzz word has been doing the rounds for quite a while now in the OOH industry. And yet it has failed to take...
The 10ft by 8 ft. LED screen at the heart of the Gangtok city, is a first of its kind in Sikkim and reflects the untapped...
The FMCG Major has launched their out of home campaign with 41 backlit units displaying ITC's Food brands at the Koyambedu bus terminus in Chennai, one...
The OOH agency won the sole marketing rights for all media formats available at two prominent malls
The media owner acquires rights for 16 OOH properties of size 100ft x 50 ft in Bangalore
Emotional connect along with visibility at vantage points
The USP of the OOH campaign is the strategic mix of activities and branding that was not only in sync with the mood of the festival,...
Consolidation, infrastructure, investment & digital OOH are the major areas which would help the specialist agencies in Asia to overcome the challenges and turn them into...
Panelists discuss the role of Activation in OOH Advertising and explore the question of whether Activation is a threat to traditional OOH.
The handbook'Vade Mecum' for out-of-home highlights various examples of innovation adding an extra edge to your business.