The Bengaluru-based tech firm sees consolidation of display screens on a platform, higher interactivity, contextual & relevant advertisement, engaging real time content as key to DOOH...
Suresh will address the conference on the theme of 'What makes Delhi NCR the most compelling brand advertising destination' keeping in mind the dynamic growth of...
Geo-targeted screens on the Transport for London (TfL) buses allow brands to tailor their adverts to the areas along a route wherein GPS identifies the streets...
The brand had launched a review this summer
One of the largest ad contacts comes to an end; renewal of contract unlikely until new ad policy is ushered in
Landsec, the owner of Piccadilly Lights, has replaced the original patchwork of screens with a single state-of-the-art 4K LED digital screen and live technology hub, which...
The moving billboard, so to say, also served as a strong consumer engagement avenue
Rising consumerism in the non-metro markets augurs well for OOH advertising
The mandate entails building integrated communications around Sterling Holiday Resorts’ experiential holidays
OMI planned and executed the 3-week campaign in more than 25 cities
