Digital Display

Gravity Ad Solutions introduces new-age glass projection

With 18mm thickness and different sizes, this glass can seamlessly turn any designated space of a mall into an advertising platform without the use of an exterior projection device

Published

March 28, 2018

M4G Bureau

Gravity Ad Solutions, a technology advertising solution provider launches a new kind of glass display which works without any projector. Imported from China, this unique advertising format works like a smart TV that display the content loaded through pen-drive which makes it easy and quick to operate. Available in 18mm thickness and different sizes ranging from 5ft/7ft till 18ft/18ft, this format becomes appropriate for mall advertising.

Commenting on this Sandeep Arora, Director, Gravity Ad Solutions shares, “It is a kind of format which doesn’t require any conventional external source to display the information. It has a technical system built in the screen where a pen-drive can be plugged to display any sort of commercials and other specially designed content. It is a premium product recently launched; we have got only one piece in India. We will expand this depending upon its demand from the market”.

The biggest challenge with this premium format is that the brands have shown interest to use it for only a day or two for their product launch despite of making it a longer-term tool in their media planning.