Targeting the youth audience, two different creatives have been used to connect with male and female audiences.
Multiple OOH formats like hoardings, billboards, cutouts, unipoles, gantry, bus branding, tram branding, metro coach branding, pillar branding, standees, bqs, traffic signals, police booth, kiosk, college...
Internal discussions are reportedly underway to explore reviving outdoor advertising in the city of Chennai
The OOH campaign was meant to intrigue the audiences into gazing at the advertisement more than once
The project was launched at HUDA City Centre bus stop in Gurugram; more such BQS to come up
Created by Storyboard agency, the innovation provided wholesome benefits to the brand by attracting the growing segment of health-conscious consumers
Milestone Brandcom planned and executed 2 eye-catching innovations and a multi-city campaign that powerfully communicated the efficacy of Garnier Men’s face wash product
Sandesh Spotlight already holds the media rights on 1,000+ AMTS buses, BRTS bus shelters and 8,000 plus GSRTC buses
Media owners seemingly stay away from the tender over concerns on security of bqs assets and site placements
Rights on 238 bqs units will be allotted for 10 years on the condition that the bqs will be installed within a period of 1 year
