Prem Shankar Jha, Deputy Commissioner, SDMC spoke about the positive impact that OOH can have on the city landscape
Amiya Chandra spoke about the research on global practices that the authors undertook to assess the OOH practices in India, and to suggest the way forward...
Milestone Brandcom executed the campaign using a mix of large format billboards, bqs, bus media, unipoles and gantries
The campaign was executed by MOMS Outdoor Media Solutions in 18 cities including Mumbai, Delhi, Bengaluru, Chennai, Kolkata, Hyderabad, Pune, Nagpur, Ahmedabad, Surat, Vizag, Lucknow, Ranchi,...
The iconic Jeep Compass brand installation, put up by Laqshya Media Group, exemplifies the auto major’s thrust on market leadership
The campaign, planned and executed by MOMS Outdoor Media Solutions, is predominantly targeted at the SEC A 35-55 age group male audiences
The 21-day campaign was executed by MOMS Outdoor Media Solutions, using a mix of king-size billboards and bqs media, with a significant number of sites being...
However, there is still some distance to go with regard to the bylaws to be drafted for the format and tendering processes to be firmed up
The campaign, planned and executed in Pune by MOMS Outdoor Media Solutions, is mainly deployed on large formats
The 4-week marketing plan, which started with TV, will approach OOH in the coming days with the new brand ambassador
