The new campaign 'There's A Playlist For That' includes more than 500 creatives across outdoor hoardings & digital banners targeting to the growing millennial user base
The report conducted by Nielsen Research and Times OOH also shows that 89% of passengers at both these airports belong to NCCS A segment
As part of the mandate, Mehra will now be responsible for the agency’s creative duties across all offices and will also launch Dentsu India Tomorrow Lab
Gururaj Rao joins as Executive Creative Director and Durgesh Singh as Associate Creative Director – Copy
HC directs concerned govt bodies to enforce Delhi Prevention of Defacement of Property (DPDP) Act, 2007
Bengaluru OOH industry still reeling under the impact of the BBMP ban on large formats
The software, launched in 2018, integrates audience data on TV and Out of Home (OOH) TV viewership
The LED display will have balance sun-cutting brightness with low power consumption
The way forward is transit: Pawan Bansal
PIL was submitted to enforce the new Code of Conduct
