The brand has covered some key cities in the East and used about 120 sites for the new OOH campaign that promotes the entertainment options available...
The larger-than-life'Dhaki' installation art was created on a moving canter which travelled through major locations in the city.
The outdoor promo handled by Milestone Brandcom reflects the adrenaline rush synonymous with the show.
Being a new entrant in the Odisha market, the brand wanted to amplify its presence there and create a strong awareness through OOH
Various OOH formats have been used to promote'Yeh Hai Aashiqui' a reality show on Bindaas.
Fox Traveler has executed an innovative on-ground activity for their new show called'Sound Trek'. The channel strategically selected activities such as flash mob, and offers an...
Arghya comes with a rich experience having had fruitful stints at Tata Steel, Asian Paints and PepsiCo.
Sony Channel's OOH promo for'Kaun Banega Crorepati's' 7th edition is all about triggering curiosity around everyday trivia and reiterate brand recall across metros and formats.
The agency aims to expand their services further with networks in cities like Guwahati, Bhubaneswar and outside the country with Bangladesh in the near future.
The new campaign uses live on-ground activity, to reinforce the brand"Dadagiri in the mind of their target viewers.
