Agencies and media owners have their own dynamics that work at different levels in the OOH industry. For a win-win situation both need to add value...
The thematic campaign includes multiple TVC's, press, OOH, and digital communication
The new name has been created to bring about better synergy among the various group divisions and OMI too will be able to get inherent advantage...
The visuals used in the campaign to announce Season 4 of Zee TV's'Dance India Dance' reality show define a dance mood with a tagline supporting it.
Executed by ABC Advertising, the creative of this campaign has been the most unique aspect which has attracted numerous eyeballs.
Festivals are one the best channels for a brand to strike a chord with the TG using the Outdoor media. The latest to have followed this...
Launched by the Laqshya Media Group, the new division, Laqshya Connect, will work to create experiences that activate brands, business and consumers through engagement and interaction.
In their third OOH campaign, online player OLX has leveraged the OOH medium to educate the audience on selling unwanted goods and earn money in the...
The brand has covered some key cities in the East and used about 120 sites for the new OOH campaign that promotes the entertainment options available...
Nicholas will be operating from Europe to drive revenues for Times Innovative Media (TIM) and TIM Delhi Airport Advertising (TIMDAA)
