The new policy will discourage revenue growth for outdoor business in the state and stifle the demand for local level publicity and advertising considerably, cautions IOAA;...
The audio ads are played 2,720 times on 68 trains operating between 37 stations; the ads are played in regular intervals right through the train journey
The draft policy focuses upon leveraging the outdoor advertising formats for revenue growth and improvement of city aesthetics; media owners have been asked to submit their...
The technical bids are under evaluation and the decision will be taken shortly; the contract for maintenance and operation will be awarded for 7 seven years...
FMIDecaux will combine JCDecaux's global expertise in outdoor advertising and street furniture with FMI's decades of experience in the local Myanmar market to instal and operate...
There have been objections over the method of calculation of arrears, so a retired high court judge would be requested to for appointment as sole arbitrator...
The association has forwarded the modified S-O-P to all national specialist agencies and their various decision makers such as CEOs, CFOs, CCOs, Branch Heads, among others,...
The dynamic media could attract a greater number of advertising brands, but certain quarters of the industry would want to see how the regulations pan out...
The landlords have been given 25 days’ time to remove the structures, failing which the LDA would do the same and recover the cost of removal...
The industry as a whole will become heavily reliant on inventory and pricing optimization algorithms to support complicated yield management across multiple revenue streams, especially now...