The French fragrance-to-fashion house’s campaign uses a digital media façade and five branded columns with LED backlighting in the post-security area in Terminal 2 of the...
Multiple OOH formats like hoardings, billboards, cutouts, unipoles, gantry, bus branding, tram branding, metro coach branding, pillar branding, standees, bqs, traffic signals, police booth, kiosk, college...
Rising consumerism in the non-metro markets augurs well for OOH advertising
The bid documents are to be submitted online not later than Nov 3
Havas Group introduces programmatic trading platform Adcity Solution
The roadside campaign uses traffic, time and weather data to trigger content that is contextually relevant at each location
Built-in cameras will analyse approaching vehicles—make, model and colour—and serve pre-programmed ads aimed at the person it presumes is behind a particular kind of wheel.
The campaign is aimed at building audience for the reality show
The mandate entails building integrated communications around Sterling Holiday Resorts’ experiential holidays
Digital revenue is sitting at 46.0% of total net media revenue year-to-date, as per OMA statement