Sources indicate that the guidelines will be released in just a few days from now
3000 Welspun Quik Dry towels will be put up each day outside the changing rooms for women at the Kumbh
Wavemaker to handle the brand’s media planning and buying
The innovation is executed by MOMS agency
The brand opted for light pole branding for maximum visibility
The unknown entity recently won the outdoor media rights in Ludhiana city
The campaign promoting the Disney-Jio Cinema partnership, was spotted at Worli, Marine Lines, W.E. highway and Bandra reclamation areas of Mumbai
The rights, allotted for 5 years, cover 200 sqft of media space including side and back panels on more than 3000 buses
The technology will help generate ROI reports for clients by capturing data regarding retina movement, attention span, etc of viewers of the digital ad screens
59 billboard owners deliberate upon the ways to grow the OOH business
