Adam Whitford, CEO, Civic Outdoor, Australia portrays the pervasive Indian culture writ large on the OOH canvas in the city
Abhinav Iyer, Sr General Manager - Marketing & Strategy, Muthoot Finance in an interview with Rajiv Raghunath. Edited excerpts
The Brand Sigma executes the campaign
As the Brihanmumbai Municipal Corporation (BMC) wraps up its feedback phase on the new draft Out-of-Home (OOH) advertising policy, key industry players share their insights on...
The campaign is employed across Mumbai, Delhi, Bangalore and Gurugram
This campaign was executed by Avenir Brand connect and Times OOH
The out of home campaign has eye-catching adverts strategically placed in high footfall retail destinations
Leading voices of Indian OOH representing media owning firms shared their responses to 12 questions centred on the current business environment as well as the steps...
Moving Hearts sets the ground for OOH and a Better World
Kate Whitehead, Marketing Manager, Mamela Media, South Africa shines the light on the OOH firm’s sustainability practices
