The campaign, planned and executed by OMI, was rolled out in the Delhi NCR, Mumbai and Bengaluru markets, focusing on the female population, especially working professionals...
The advertising space comprising 16,300 sq.ft (Indoor – 7,800 sq.ft. and outdoor – 8,500 sq.ft.) will be given for the duration of 10 years – for...
Media owners in the city have yet to be notified on the matter; fear major business losses
Media rights on 400 trolleys will be awarded for a period of 3 years
Removal of such media will also cause revenue loss to the authority, so there is expectation that some new OOH advertising avenues will get created
The media was cited as obstructing traffic view of the signals
Outdoor Advertising Policy 2017 will replace the existing 2008 policy with new rules & regulations like ban on promoting "nudity, racism, drugs, cruelty to animals or...
The Road Show & Pre-bid Meeting for the Delhi Area OOH, South Eastern Railway, Western Railway, Central Railway & Northern Railway will commence at 10:30AM on...
The innovation was executed by OOH firm IKON, while the media was provided by Pioneer Publicity.
Laqshya Solutions planned and executed the 60-day campaign using a gamut of OOH formats
