Campaign generates over 14 million impression 15-second spots on 28 advertising screens
The new brand identity was developed together with the Zurich branding agency MADE Identity.
States are now incentivised to develop iconic tourist destinations and promote them globally
The campaign has been handled by Glo - Greenline (The OOH arm of Lodestar UM) and has been executed in Delhi NCR, Mumbai & Bangalore
The campaign, executed by leading OOH firm Srishti Communications, is writ large on dynamic DOOH media sites at the railway station, along with static backlit glow...
State tourism brands are leveraging JCDecaux properties at the Bangalore International Airport to highlight their respective tourism landmarks and attract travelers.
For the campaign, Times OOH undertook media planning, media buying and executing high-recall media sites at multiple major airports
E-Factor Entertainment agency is also a part of the official agency consortium given the branding, promotions, marketing and revenue generation activities mandate for five-years
The brand’s OOH campaigns will be seen at key airports in India, and in the UK
The campaign brings out the scenic beauty of the state, targeting young travel enthusiasts to visit the God’s Own Country