The van toured 40 theatres, two beaches and 20 hotspots in Tamil Nadu and attracted a huge crowd which gave them good mileage. The innovation garnered...
It is estimated that the marketing spends for the brand will be around Rs.35 Crores.
The awards recognise OFA's achievements in the out-of-home industry through the research and development of doohfa.
In a unique initiative towards social responsibility, telecom major Vodafone merges the concepts of OOH advertising and rainwater harvesting.
The technology used behind this latest innovation is based on 'addressable pixel programming', where every pixel is coded and mapped on the hoarding.
Winning outdoor mandate of Color's Marathi show, Ecosys is about to roll out innovative OOH campaign in Mumbai and rest of Maharashtra.
When other media formats are going through rapid digital metamorphosis, how far can OOH lag from the digital boom? Outdoor Asia went out to do a...
This temperature driven campaign marks the evolution of the Yak in the outdoor media domain with QMS previously working with Lazy Yak to deliver an impactful...
The idea of a smart city is to bring in an inclusive growth through development of physical, institutional, social and economic infrastructure. Now, how important is...
Presenting the most futuristic session,"Planner's Purse 2025 on Day 1 at OAC 2016, Sanjeev Goyle, CEO - OOH & Rural, IPG Mediabrands explained that OOH is...
