The OOH firm used a range of OOH formats like Tab Cabs, billboards, bus back panels and hand side panels, station branding and bqs in Mumbai
Ruchita Sharma, Head Marketing Operations & Communications, Swarovski India, Arun Marc D'Silva, Managing Director, Retail Interface, and Arif Saleem Padiath, Senior Business Manager - Zoya, Titan...
Indian OOH industry should look to leverage the new technologies to forge ahead in business, says Bhattacharyya
The various new formats that have been added to this category include glass-free 3D application, augmented reality, multi-view capacity and textured touch
The OOH firms used a variety of OOH media to target male consumers
The outdoor campaign covered 500 touch points in Mumbai, Delhi, Bangalore, Pune, Ahmedabad, Surat, Rajkot and Baroda
Industry leaders believe that innovative media and improved monitoring systems will accelerate OOH business growth in the state
As Country Manager for South African Tourism in India, Slabber markets South African destinations to Indian audiences
LOMS has executed the bqs innovation using LED and moving effect
The Kerala OOH industry is assiduously etching a new growth story that revolves around self-regulation, good governance, social responsibility, and above all, client-centricity. The OOH industry...
