Along with conventional billboards, transit media was used in a major way for the campaign.
Street talk agency handled the OOH duties
This entity has been profitable in terms of monetary and impact nationally and internationally, but its performance at DMRC is a big question. Outdoor Asia caught...
Large logos of the brand were placed along the fencing of DND, with the lit up brand name brightening the flyway, creating a double whammy along...
The cabs have been branded outside and inside with brand name and tagline. For this campaign, 200 cabs have been rolled out in Delhi and Mumbai...
The campaign ran for a total of 21 days in Mumbai, Chennai, Delhi, Bengaluru and other key cities
The Outdoor Asia team went outdoors in Mumbai and Kolkata to gather people's views and perceptions about outdoor advertising.
It is not uncommon to see two competing brands making their value propositions in the outdoor in close proximity of each other, often from the very...
High visibility billboards were selected at key locations like market place, junctions, railway stations with a mix of selected gantries, wallraps and unipoles for the campaign.
Brand believes that new brand positioning and the identity of OCM is crucial to the forward path of the brand
