Prior to joining Taproot Dentsu, Farah was General Manager - Planning at Cheil India
The brand is now launching a 360 degree marketing campaign. Outdoor advertising featuring Varun Dhawan sporting Lux Cozi vests are coming up in major markets, which...
Active Media Innovations crafted the highly innovative OOH campaign and activations
Global OOH advertising revenues, including digital and traditional OOH media, grew 6.2% to $49.23 billion in 2016, as consumer time spent with OOH media increased 1.5%...
Taking Own the Commute" to a whole new level the brand opted for the Mumbai Metro wrap. This included more than 60% dominance of Fuse branding...
BKT Tyres and JK Cement reinforce the rural connect by coming to the aid of lakhs of devotees
Data is becoming increasingly important as marketers realise the benefits of delivering timely, contextual and personalized messages.
The area sees heavy traffic movement that makes the unipoles highly attractive to advertising brands
OOH in 2017 will seek to extend the creative boundaries that significant investment in screens has afforded the industry, allowing smarter brands to capitalise on video...
The Marathi daily has launched an extensive OOH campaign to amplify the importance of independent thinking in line with the publication's outlook
