Contracts & Investments
Sadhna Media dominates Karol Bagh Zone with 125 unipoles
The area sees heavy traffic movement that makes the unipoles highly attractive to advertising brands
The Sadhna Media Group with interest in socio-religious TV channels and regional Hindi news channels and outdoor media ownership has recently bagged the exclusive rights on 125 unipoles in Delhi’s Karol Bagh Zone, duly authorised by North Delhi Municipal Corporation (NDMC).
Densely-populated market areas like Ajmal Khan Road, Arya Samaj Road and Ghaffar Market and places like Rajender Nagar and Patel Nagar that are gaining popularity because of paucity of space in the main Karol Bagh market area. The place also see heavy vehicular traffic that passes Pusa Road, Rohtak Road, Shankar Road, Ridge Road, and Link Road. Moreover, vehicles moving to the airport via Dhaula Kuan from North Delhi move through Karol Bagh.
Gaurav Gupta, Director, Sadhna Media, said: “The outdoor sites in Karol Bagh area in the form of unipoles offer great opportunity for discerning advertisers – be it international brands, traditional Indian jewelers, fast food, telecom companies, banks and other services. Compared to sites in similar market areas in Mumbai, we have kept the rates in Karol Bagh highly reasonable. Within no time, our sites have become much sought after”.
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