Leading OOH advertising ERP company completes integration with programmatic partner enabling new revenue streams for its clients
The campaign, planned and executed by Madison Outdoor Media Solutions (MOMS), was essentially directed at the e-commerce shopper universe.
Pramod Bhandula, Executive Chairman, JCDecaux India, Pawan Bansal, COO, Jagran Engage and Atul Shrivastava, Group CEO, Laqshya Media Group, share their viewpoints on the IOAA move
A gamut of brands from different categories saw great value in building their presence at the large congregation points
The Elite Screens portfolio of digital billboards reportedly reaches over 65% of the general population and engages a staggering 10 million contacts every month
Nabendu Bhattacharyya anchors the Quintessential OOH Quiz
“Rivalry is relevant for OOH business”
The Group undertook 3D building projection in Bengaluru to depict India’s march to Independence and progress
Tim Bleakley, CEO, Ocean Outdoor, talks about the Group’s pioneering DOOH media initiatives and investments, and what it took to develop super-premium, iconic media sites. Edited...
The tactical campaign was executed using a mix of digital screens, video wall, and conveyor belt scrollers
