44% can’t identify KIA’s new logo: Survey results

In Research By M4G Bureau - January 16, 2023

The most popular guess being ‘KN’ at 26%

96% of marketers in the US achieved RoI Goals with OOH campaigns: OneScreen.ai study

In Research By M4G Bureau - September 15, 2022

78% of survey respondents using OOH plan to increase their OOH budget over the next 12 months while 96% of marketers are seeing an average monthly revenue increase of 50%

57% consider brand’s reputation while making a purchase: Axis My India CSI Survey

In Research By M4G Bureau - July 05, 2022

31% reflect on price as the 2nd most important factor; 86% are going out the same for short vacations, malls and restaurants; 90% have still not started going to Cinema halls for watching movies.

OOH part of mouth cancer awareness drive

In Campaigns By M4G Bureau - May 03, 2022

The American Oncology Institute (AOI) has launched an awareness campaign on oral & mouth cancer, as part of the National Oral, Head and Neck Cancer Awareness Month activities.

92% of marketers plan to boost their OOH budget in 2022: Study by US-based OneScreen.ai

In Research By M4G Bureau - April 14, 2022

Survey respondents are looking for alternatives to paid social as digital advertising fatigue increases among audiences, most saying OOH is perfect counterbalance

OOH is the most trustworthy and relevant medium in US: Vistar Media & MFour research

In Research By M4G Bureau - November 25, 2020

58% of respondents indicated that they are very likely to believe messaging in OOH advertisements, followed by TV (55%) and social media (44%)

99.6% audience finds air travel to be the most reliable mode of transport, says GVK survey

In OOH News By M4G Bureau - August 11, 2020

The survey also observed a radical shift post two months of domestic flight operations where 54.7% passengers resort to flying for business purpose only

Non-metros expected to lead towards recovery faster than metro markets: EY Survey

In Research By M4G Bureau - July 24, 2020

However, OOH media consumption will take longer duration to come in terms of pre-COVID scenario

68% travellers feel air travel is the safest mode of transportation, says IndiGO survey

In Research By M4G Bureau - July 17, 2020

It shows that health and safety are their priorities when travelling amidst Covid19 pandemic

Consumers more likely to buy from brands with a strong purpose, says Zeno study

In Research By M4G Bureau - June 19, 2020

The study says that Indian consumers, 60% of those surveyed, rated making “products and services that reflect the needs of people today” as the top element of a purposeful brand