Santosh Padhi, popularly known as 'Paddy', is currently Chief Creative Officer of Weiden+Kennedy India. Earlier he founded Taproot and made it one of the most creative...
The American Oncology Institute (AOI) has launched an awareness campaign on oral & mouth cancer, as part of the National Oral, Head and Neck Cancer Awareness...
Live since April 8, this private marketplace (PMP) gives OMG clients preferred access to net new and existing consumer touchpoints and the latest advances in place-based...
New Media Decision Makers Study from DPAA, Advertiser Perceptions and Xaxis shows strong momentum for DOOH advertising use
The kiosks will run standard display advertising and touchless interactive content harmoniously
Moving Walls cites how the synergy has worked well for different brand campaigns
Ganad’s offering, which extends across digital, retail, transit and traditional media assets, will now be supplemented by planning and in-campaign audience performance analytics
This technology helps restaurants who are eager to invest in digital signages in order to reach out to customers in an effective and contact-less way
Advertising clients will be able to track consumer feedback real-time against business KPIs
Neuroscience research from Ocean Outdoor and Westfield London finds powerful interplay between broadcast content and DOOH; drives up eye dwell times and engagement
