Rohit Chopra, COO, Times Innovative Media; Nabendu Bhattacharyya, Founder, ideacafe.agency; Jayesh Yagnik, CEO, MOMS Outdoor; and Atul Shrivastava, Group CEO, Laqshya Media Group share their perspectives...
Ashish sheds light on the crucial significance of storytelling and collaboration in OOH advertising, providing valuable perspectives for healthcare marketers navigating the ever-changing terrain.
Vasanth imparts invaluable lessons on the power of storytelling, unwavering faith, and creative resilience.
Murugan will be speaking on the theme of ''What's the RoI that OOH must deliver to advertiser?'
Platinum Outdoor used visual appeal, influencers, in-store experiences and digital storytelling to position Continental Xtra as the epitome of a strong and aromatic coffee experience.
The campaign debuted with a 10-minute takeover of the Piccadilly Lights, using Ocean’s DeepScreen OOH activation to create a delightful, bespoke 3D story
On the occasion of the cricketer’s 35th birthday, the brand has also set up spaces for artists to unveil graffiti featuring him in the Naya Sher...
The awe-inspiring installation at South City Mall, Kolkata depicts the splendour of Durga Pujo through an intricate tapestry of Bengal's five distinct handlooms
The new PHV Series, an ultra-sharp Active LED display technology, helps accentuate Panasonic’s KAIROS platform and enables broadcasters to redefine the possibilities with virtual environments and...
“Our bus shelters serve as a versatile canvas that allow brands to explore boundless creativity,†says Cheryl Loon, Senior Marketing Manager, Clear Channel Singapore.
