The movie Ice Age was promoted through installations of life-size movie characters on Mumbai streets along with some motion-censored snowfall experiences at all PVR multiplexes across...
One of the biggest cultural and religious event in Maharashtra was used as the platform by GoodKnight and Iodex for customer activation in a contextual manner,...
In the pretext of superstar Rajinikanth's movie, Kabali, AirAsia flew specially-branded aircrafts and rewarded fans with free tickets.
Havas Media will handle crystal jewellery leader Swarovski's media mandate across 35 countries worldwide
The idea of a smart city is to bring in an inclusive growth through development of physical, institutional, social and economic infrastructure. Now, how important is...
Cadbury rolls out its OOH launch campaign for Bournvita biscuits through traditional as well as DOOH medium across 20 Indian cities.
Pride in London's innovative digital OOH campaign in London aims to be inspirational to the country's LGBT community right before the fabled parade later this month.
Media has transformed newspapers into e-papers and television into mobile apps and now is the time for the outdoor to evolve.
Presenting his topic on "How technology can be a game changer for the Indian OOH industry"" Suresh Balakrishna CEO Kinetic South Asia & Middle East"
Manu Seth, Senior Director Marketing, South Asia, HTC, will share this viewpoints on the topic"Will integration of mobility solutions with OOH deliver brand message more effectively?...
