Action flick X-Men: Apocalypse made its presence across India with high decibel outdoor campaigns, with some on the go too!
Keeping the IPL frenzy in mind, Vodafone has executed a series of new OOH campaigns and activations throughout Maharashtra, Goa and Gujarat.
Industry leaders question the civic body's elusive approach, impractical interventions and a general lack of vision to regulate OOH business in the city. While Bengaluru's OOH...
Kinetic chose to switch off lights of live billboards towards protection of environment on this Earth Day.
Executed by Srishti Communications - Bangalore, a glance at the displays in each compartment gives a good idea of the various products and services rendered by...
Goafest 2016, held recently in the beach capital of the country recognized the out-of-home and experiential media potentially.
New doohfa features bring DOOH, marketers and consumers together to create new opportunities for brands.
Speaking at the East Talks OOH conference in Kolkata recently, Amit Taneja, Director, Adwise, highlighted that technology is going to be the most important enabler for...
Air Conditioning major Daikin recently launched a multi-city multi-format OOH campaign across Delhi and Mumbai to capture the seasonal demand for air conditioners in India this...
Kinetic Worldwide launches a SAS tool to directly measure and quantify any OOH campaign's social media reach and awareness.
