The knowledge session will centre on the challenges related to OOH audience measurement in India and the different initiatives being taken to bring data and business...
‘Reducing waste of outdoor advertising is just the first of many initiatives to drive positive change’
By integrating the two platforms and supporting always-on deals through the OpenRTB protocol, digital advertisers will be able to exploit the full potential of DOOH programmatic,...
The framework focuses primarily on the retargeting and attribution use cases of DOOH exposure data
The Outernet Marketing Innovation Group (OMIG), made up of regional brands that are running various types of pilot campaigns powered by Moving Walls’ automation and location...
The cloud-based signage management system combines the power of programmatic advertising with advanced interactive experiences, including face and motion detection, AR, and live streaming.
The campaign, which includes an attention grabbing bus shelter and billboards, has been executed in association with Khushi Advertising.
Philips D-Line displays help Kwik Trip create new revenue streams, drive sales and achieve cost savings of nearly $2 million.
This Super-Max OOH display has been making the rounds on social media for its sheer innovation and simple brilliance.
The project, aligned with the ‘Mumbai in Minutes’ campaign, entails design, manufacture, supply, installation, testing and commissioning of signage, graphics and wayfinders in the elevated stations...
