The screens will be managed from a command and control centre
Rafale Chang, CEO of Tiger Party provides a detailed account of what it takes to manage the synchronised New Year countdown on Times Square billboards, which...
The takeover featured surprise appearances from ‘West Side Story’ actress and Puerto Rican singer Ana Isabelle, Broadway’s ‘Thoughts of a Colored Man’ star and singer-songwriter Mack...
The account was won following a multi-agency pitch and involved executing an approximate 4000 sq. ft. pavilion for the Government of India at the 23rd World...
The rum brand will also deploy a fleet of iconic Times Square performers, brand ambassadors and decked out pedicabs who will take to the streets to...
According to Santosh Smith, Director, Capital Group, the India Talks conference is a much needed opportunity for the OOH industry to explore ways of getting back...
As the digital and physical worlds converge, consumers now spend similar amounts of time immersed in each, creating a new frontier for advertising
New Media Decision Makers Study from DPAA, Advertiser Perceptions and Xaxis shows strong momentum for DOOH advertising use
The brand has teamed up with St+art India Foundation to revamp the basketball court of Mumbai’s St. Andrews High School, and created a larger-than-life canvas to...
We are excited to be playing a pivotal role in bringing about this change in Goa, says Rishabh S Mehta, Founder & CEO, LOCAD
