BEST Bus branding came out as an effective option to target south Mumbai masses
The innovation is up on AB Road in Indore
The Bench has also asked the city police to be more vigilant on illegal posters and flexes being put up on the streets
Some 100 cabs have been branded
Netflix once again takes the OOH route for the big impact
The Mela authorities have hiked media rates by almost 200-300%, along with providing better branding opportunities
The cineplex brand organized a special screening of the movie ‘ZERO’ for the differently abled and had kids from NGO Trinayani participating in the Christmas festivities
The brand unveils its ‘Adulting Can Wait’ digital video that will be complemented by outdoor and digital media campaigns
Conventional and innovative branding formats will be available at the Mela’s food court
The brand has planned a 360 degree campaign featuring MS Dhoni and includes OOH as part of the mix