The 2025 WOO Expenditure survey captures expenditure globally for OOH across 2024 and give estimates of OOH expenditure for 2025. It is conducted by the use...
GenreAI introduces a data-layered, genre-aligned, psychographic-matched approach to cinema advertising.
The campaign leverages various high-impact OOH formats to amplify its core message around achieving the 'Perfect Shape'.
The campaign cleverly taps into the show's core essence, leveraging iconic elements to create an immersive and memorable experience in public spaces.
"OAC has emerged as a pivotal platform for the out-of-home advertising industry, bringing together thought leaders, media owners, and technology providers to shape the future of...
The billboard is placed at Juhu Beach in Mumbai
Live UV around Ocean Outdoor screens burns different skin tones in real time
The campaign is executed by Onecore Marketing
Released by Ocean Outdoor, the UK’s premium DOOH media owner, in partnership with Lumen Research, the media attention measurement leader, the findings strongly support new conversations...
The annual WOO Global Congress in Mexico City highlights the OOH industry's significant growth and ongoing strategic transformations.
