StackAdapt bolsters pDOOH offering with Broadsign collaboration

In Digital OOH By M4G Bureau - January 25, 2023

The multi-channel digital advertising platform integrates with Broadsign OOH SSP, broadening media buyer access to premium global programmatic OOH advertising inventory.

Yahoo makes Scope3 carbon neutral inventory available to advertisers

In Digital OOH By M4G Bureau - January 10, 2023

Integration brings new opportunities for advertisers to buy Scope3 Green Media Products through the Yahoo SSP

Clear Channel Singapore expands pOOH offering with Broadsign SSP

In Digital OOH By M4G Bureau - December 01, 2022

OutSmart Pro, Clear Channel Singapore’s programmatic solution will now offer advertisers a way to buy DOOH inventory programmatically through the Broadsign Reach SSP, with Clear Channel Singapore becoming the inaugural OOH partner in Singapore.

Orange Bank & Jellyfish ran 1st French pDOOH campaign on DV360

In Digital OOH By Rajiv Raghunath - November 29, 2022

The two-week OOH campaign ran on 2,000 Clear Channel France displays in shopping centres via Broadsign OOH SSP

HP drives awareness for Spectre 360 using pDOOH enabled via Lemma and Yahoo

In Digital OOH By M4G Bureau - November 07, 2022

The DOOH campaign effectively targeted urban audiences leveraging locations witnessing high footfalls in metro cities during the festive season.

Hivestack in tie-up with China’s Tulip Media

In Digital OOH By Rajiv Raghunath - November 02, 2022

Through this partnership, local and global brands, agencies, and omni-channel DSPs can access the Hivestack SSP to buy 100+ outdoor mega screens in 15+ cities in China.

GroupM’s Wasiq Kidwai Joins Lemma as Director of Sales and Business Development Australia

In OOH News By M4G Bureau - October 11, 2022

The global SSP platform for DOOH, Lemma, has appointed Wasiq Kidwai to accelerate growth and business development in Australia.

Asiaray, Hivestack launch first pDOOH campaign for Gojek on Singapore's latest MRT Line

In OOH News By M4G Bureau - August 16, 2022

Asiaray used proximity geofencing to activate Gojek's "GOTOMALLS" campaign on DOOH screens across TEL, targeting on-the-go audiences.

US-based Intersection expands premium pDOOH offering with Broadsign Reach integration

In Digital OOH By Rajiv Raghunath - June 29, 2022

Activation unlocks access to thousands of Intersection screens located in high-density areas across the U.S. on Broadsign-supported DSPs

JCDecaux & VIOOH launch pDOOH in Brazil

In Digital OOH By Rajiv Raghunath - June 22, 2022

The first programmatic campaign resulting from the partnership was operated by Yahoo's Demand Side Platform (DSP) by advertiser InfinitePay