Programmatic media buyers can now leverage Broadsign In-Advance to secure guaranteed DOOH campaigns months ahead of delivery using technology built on top of familiar automated trading...
Remi Roques, General Manager of Broadsign APAC, shares his strategic perspective on how programmatic DOOH is reshaping the industry and what media owners need to get...
These appointments align with the trend towards advertisers running Global OOH Campaigns.
Launched on March 17 in Piazza XXV Aprile with Nati per Vivere
New feature sets the stage for more automated, programmatic OOH creative approval workflows; accelerates campaign turnaround, enabling media owners to access untapped revenue
To mark its expansion in Rajasthan, the brand rolled out a hyper-localized out-of-home (OOH) campaign that seamlessly blends the essence of Rajasthan’s cities with catchy, well-loved...
This campaign was designed for pan-India coverage across more than 16 key cities, strategically designed to maximise reach and engagement.
The Ad Club has forged a special deal with IPA - The Institute of Practitioners in Advertising, whereby every year > 4,000 practitioners future-proof their careers.
By leveraging Broadsign's SSP, advertisers can now reach audiences through 35 integrated demand-side platforms (DSPs) - spanning omnichannel and OOH
“We’re constantly pushing our brand and technology forward,†says Michael Provenzano, CEO, Vistar
