The new product has been developed to further enhance audience accountability and transparency in the execution of client DOOH campaigns
Rajib Basu will be sharing his perspectives on 'What's attention economy got to do with media: Direction finders for OOH'
Selected tennis highlights will be shown in 13 UK cities
The Maximum City is seeing a new OOH landscape unravel as varied DOOH formats take positions alongside the larger-than-life traditional media, providing the advertising brands with...
The personal grooming brand launched an extensive campaign which saw integration of online channels for increased engagement and impressions
The brand conducted a unique Mother's Day activity targeting new mothers at hospitals in Delhi-NCR on May 13-14
The US-based company recently received a fresh round of funding
A 120 sq.m. L-shaped LED wall from Alfalite, integrated with Mo-Sys solutions, is the centrepiece of Plazamedia's new state-of-the-art “briX|woRk.studio”
As former team leader of JCDecaux's strategic and airport advertising accounts, Veronica Ong collaborated with major global brands buying ad space on the OOH leader's network.
For the campaign, large format & digital media were used to create an impact at key intersections and arterial roads, along with various high-reach media, such...
