‘Exclusive rights, metrics, RoI vital to OOH’s competitiveness’
DMRC maintains that the decline in ridership in the month of October was a temporary blip and that the fare hike was long due; media owners...
‘Exclusive rights, metrics, RoI vital to OOH’s competitiveness’
The Metro stations were plastered with the move promo, wherein all kinds of media was used – from digital and static formats to ambient media. The...
Century Group of Companies has bagged the sole rights for a period of 10 years; With this acquisition, the company has expanded its portfolio of airport...
Line 7 has 31 stations with 2,080 sq.m. minimum chargeable area offered and line 8 has 18 stations with 1,800 sq.m minimum chargeable area offered. On...
Coimbatore airport has emerged as a strong brand advertising destination with passenger traffic clocking 1.3 million annually; Times OOH holds exclusive media rights at Coimbatore and...
Five companies participated in the meeting to offer suggestions on matters like advertising area, tender duration and exclusivity of rights; the suggestions will be duly presented...
The media owning firm having won the advertising rights at the airport for 10 years is planning to install top quality media formats that readily connect...
The authority has reduced the total advertising area outside the stations along with adding a new clause in Semi-Naming rights option due to which opening of...
