Even as Smart City projects come up focusing on public conveniences; these utilities are yet to find a strong foothold as advertising formats in brands’ budget...
The tender is to allot exclusive advertising rights inside selected Metro stations on Line-3&4 (Blue Line) of the DMRC network in two separate schedules
Promotions for the new launch will begin around the sales push slated for the end of Q2 this year
Besides exclusive rights for 32 Chennai metro stations, the OOH firm has introduced new media in the Central Subway
The tender includes cluster and individual structures of both formats
The authority has reportedly reduced the area for hoardings and issued strict orders for the check of site strength
The tender will be allotted for 9 years to grant exclusive advertising rights at interchange corridor between Durgabai Deshmukh South Campus (Line-7) and Dhaula Kuan (Airport...
The multiplex brand aims at increasing advertising revenues from AOR agencies
The Metro media rights contract marks the company’s foray into markets outside the capital
The channels have experimented with varied OOH formats to grab maximum attention for their election results coverage
