In a note, Broadsign explains the use of the new yield optimisation engine for its Broadsign Direct sales and campaign management tool.
Extended collaboration unlocks programmatic media buyer access to 3,000+ premium DOOH screens across the UK via Clear Channel LaunchPAD, broadening available European pDOOH inventory
The tie-up will enable advertisers to incorporate Pikasso’s roadside and shopping mall inventory into their DOOH campaigns across the Middle East, regions of Levant, North and...
The partnership will offer brands, agencies and omnichannel DSPs the opportunity to purchase and activate Alfaxmedia’s DOOH inventory programmatically across Hong Kong, exclusively via the Hivestack...
‘Big media owners are investing in pDOOH because they are beginning to see incremental revenues’
Mac Gangam, President, Shenzhen Atenti Technologies Co., Ltd, which will be participating as an exhibitor at the OOH Expo to be held at Nehru Centre in...
XinChao Media will offer brands, agencies and omnichannel DSPs the opportunity to buy DOOH inventory programmatically through the Hivestack SSP
A power-packed panel of industry experts discussed in depth the current state of programmatic OOH buying and selling, and the challenges to be addressed as programmatic...
Icy Varghese, Managing Director, PlayAds shares his take on the pDOOH space - the challenges, possibilities and growth factors
The Box can be connected to TVs, Video wall, LED screens
